![]() ![]() ![]() McGuire said Atria has gone back to press 24 times since November to keep up with demand. By the summer of 2021, the bump became a surge: since the start of June, weekly sales have averaged about 17,000. Libby McGuire, senior v-p and publisher of Atria, first noticed a sales bump in November 2020. For several years, weekly sales rarely broke triple digits. The publicity was good-a nine-stop national book tour, blurbs from bestselling authors-and the book hit bestseller lists in its first week on sale, but sales flatlined after that initial month. By the end of its first month on the market, the novel had sold about 21,000 copies at outlets that report to NPD BookScan. In August 2016, Colleen Hoover’s It Ends with Us was published by Simon & Schuster’s Atria Books. ![]()
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